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ValueClick Debuts With #1 Reach in Canada
WESTLAKE VILLAGE, Calif. – March 7, 2007 – In its first month of being reported on, ValueClick (Nasdaq: VCLK) has been recognized as having the largest reach of any online advertising network in Canada, according to comScore Media Metrix January 2007 data. According to comScore’s monthly Advertising Networks report, ValueClick reaches 18.4 million unique users per month in Canada, or 81.2 percent of the Canadian Internet audience. “Canada has always been an important market for ValueClick,” said David A. Yovanno, general manager, ValueClick Media. “Our strong relationships with Canadian marketers demonstrate the value of having a network partner with the reach, technology and expertise to deliver maximum performance against their online advertising objectives across North America.” North American marketers can accomplish this through ValueClick, as the broad Canadian coverage closely mirrors ValueClick’s reach in the U.S. market, where nearly 74 percent of the Internet audience engages with the properties in ValueClick’s network. Further analysis of the Canadian comScore Advertising Networks data shows that ValueClick reaches 77.6 percent of all users over 18 years of age, and 81.4 percent of the coveted 18-34 male demographic. The data also confirms that ValueClick reaches a well-educated, affluent audience, including 80.9 percent of Internet users with a household income above CAD $100,000 and 81.5 percent of users with a graduate degree. ValueClick has a team of sales executives dedicated to developing its relationships in Canada and helping advertisers understand how to leverage its extensive reach and campaign optimization technology across its display, video, lead generation and behavioral targeting solutions offered by the ValueClick Media division, as well as ad serving, affiliate marketing and comparison shopping services in its other divisions.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick's performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels, including display advertising, affiliate marketing, lead generation, search, e-mail, and comparison shopping. ValueClick brands include Commission Junction, Hi-Speed Media, Mediaplex, PriceRunner, ValueClick Media, and Webclients. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick's ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT: ValueClick, Inc.
For Media - John Ardis, 630-922-6423
For Investor Relations - Gary J. Fuges, 818-575-4677
SOURCE: ValueClick, Inc.
